Take the example of Edinburgh. The city is famous for its literary festival, although they do not have big publishing companies. They invested into the cherry flesh by helping individual authors set up a big festival. They did not invest in the cherry stone that is, major publishing houses or television.
In Zollverein, for example, we had the cherry stone from the very beginning, in the form of the German design museum. Most designers from the Ruhr region live in Dortmund but there is no cherry stone like Zollverein. This shows that both strategies work. The important thing is, that you as policy maker know what strategy to start with and what strategies you want to keep. Obviously, if you start with public investments – with the cherry stone, you need to stick with it for 4-5 years and invest a lot of money. If you decide for the cherry flesh strategy, you might see the results much sooner, but they might be less visible. People might be asking if there is something going on at all. It is important that for both strategies you understand, how your success will work. Sometimes success is easily visible with public investment, sometimes success is barely visible when you work from the bottom up.
- Liverpool’s decline and regeneration
- Local alternatives
- Continuity of strategies
- Investment by the City of Liverpool
- Principles of government support
- Supporting the growth of Creative Industries
- Role of the Tower Hamlets local authority
- Cherry principle
- Improving the quality of life in the district
- Culture and creative industries in Hämeenlinna
- Where the money comes from?
- Funding of Meet Factory
- Cooperation with City of Tartu
- NOASS earned its recognition
- Ale kommun
- Begging for financial support
More fights by Bernd Fesel
- What are the Creative Industries?
- Decline of coalmines in the Ruhr
- Ruhr’s support for the Creative Industries
- Value added by the RUHR.2010
- Top-down vs Bottom-up approaches
- Creative Industries have important spin-off effects
- Turkish wedding businesses revitalised the city
- Dortmund U
- Zollverein mine
- Industry supporting cultural projects
- Cherry principle