Made Festival

Brendan Moffett

Let me talk about the Made Festival first. One example of activity that we run to drive entrepreneurism and enterprise is something that we created 3 years ago. It is called Made Festival and it has become UK’s most exciting festival of entrepreneurship. It is an annual celebration of enterprise. Really, that was the reaction to the fact that the government was reducing funding and some of the traditional business support systems across the UK were disappearing. So we, as a city, decided to take control of our own destiny and created our own initiative to support entrepreneurs. It has grown very quickly over last 3 years and the ambition behind this festival and this initiative is to create sustainable long-term culture of enterprise and raise aspiration among young start-ups and growing businesses.

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Brendan Moffett

Brendan Moffett

Director of Strategic Marketing at Creative Sheffield in Sheffield, United Kingdom

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